Hanging around the Lakeforest Mall, I found out a couple of attractive posters. Disrupting Poverty,for instance, is one of the good examples among them. The poster with an aim to tell every customer passing by that we need to work
with communities to assist those young Kenyan girls. Providing education is a way to free these lovely girls from
a forced early marriage and a lifetime of hardship.
with communities to assist those young Kenyan girls. Providing education is a way to free these lovely girls from
a forced early marriage and a lifetime of hardship.
The poster is effective as the designer utilizes the contrast between words and image constructively. The picture,
showing in the adverting light box, presents a happy life with a lovely smile. However, the headline—Disrupt Poverty—reveal a potential terrible situation if they are involved into the poverty.Nobody will know whether they still have the
same smile as this. Smiles vs Poverty.
The poster encourages me to gain more information about the organization. It is easy to follow—the information just appeared at the top of the poster, with a white sans-serif font in a
dark-green background, which is clean and simple. It directs to their website, a non-profit adoption agency—ChildFund International
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ReplyDeleteNice hierarchy of information and image. Logo of the company (lets you know who it is), title (lets you know what they're about), kicker (lets you know supporting facts), and image (lets you know who they want you to help).
ReplyDeleteI like the boldness of the headline, it really makes the slogan standout.
ReplyDeleteI like the use of the word "disrupting." You get the message that for many of these girls, poverty is a given, and unless you do something to disrupt the pattern in this culture, it will just continue. It also sounds proactive and a little rebellious. Shake things up.
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