Recently, I got a promotional postcard from Wegmans Food Markets, who are hiring full-time culinary, entry level management and customer service positions for their new Germantown store. The postcard is simple but effective.
At the top of the card, two assorted fonts, in different sizes, reveal the content of the promotion—want a job you will love?
Employing a handwriting typeface paired with a modest sans serif font, the postcard implies the information—the company is offering a job opportunity that will meet one's personality. Psychologically, the contrast between two typefaces underlines the individuation of the company.
Employing a handwriting typeface paired with a modest sans serif font, the postcard implies the information—the company is offering a job opportunity that will meet one's personality. Psychologically, the contrast between two typefaces underlines the individuation of the company.
Besides the fonts, the color theme is impressive. Purple, as a primary color, is applied to images and fonts consistently. Two smiling faces stand out as the image color contrasts the background effectively, which drags me to notice two testimonials next to them. And then, the purplish sans serif font continues the hiring information.
On the back of the postcard, the same purple color retains the continuity of promotion. In fact, it is another evidence from the manager, who has been working for company since 1988.
As a result, the proper color scheme, discreet font choice, and dependable sources promote the reliability of the sale.
I do like the handwriting font and the purple coloring. Seems very friendly. I know folks in Germantown are excited about the store. The only one I visited was in Hunt Valley and I was overwhelmed with how big it was and how many people they employed. I think they have something like 42,000 employees chain-wide.
ReplyDeleteWegmans is taking over the world! I think this postcard serves its purpose for letting residents know they've arrived and that they are offering jobs. I noticed their material is pretty consistent overall.
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