I found out an interesting ad in the AFAR magazine. It not only impresses me, but also impulses me to make a donation for an international education program launched by AFAR magazine. The ad employs the hierarchical grids, which is composed of
horizontal columns.
The headline is resided in the left upper corner, telling us the information loudly—TRAVEL IS THE BEST FORM OF EDUCATION.
In the middle background, a girl spreads out her arm as if to hold a world. Next to her, a testimonial, in a smaller sans-serif font, reveals the significance of the program: " ULTIMATELY, THIS HELPED ME SEE HOW MUCH A PERSON CAN GROW THROUGH TRAVEL. "I notice that both headline and subhead are using uppercase;however, when appearing in a green background, they are easy to read through.
In the lower column, the body copy explains the program—through its flagship program Learning AFAR, the AFAR Foundation grants international travel scholarships to students who would not otherwise be able to explore our world. A bold face invites the audience to look for more information and make a donation.
The ad is successful since it utilizes the visual hierarchy and chooses a proper media that all readers had a common ground that
travel is a best way to open up a world.
horizontal columns.
The headline is resided in the left upper corner, telling us the information loudly—TRAVEL IS THE BEST FORM OF EDUCATION.
In the middle background, a girl spreads out her arm as if to hold a world. Next to her, a testimonial, in a smaller sans-serif font, reveals the significance of the program: " ULTIMATELY, THIS HELPED ME SEE HOW MUCH A PERSON CAN GROW THROUGH TRAVEL. "I notice that both headline and subhead are using uppercase;however, when appearing in a green background, they are easy to read through.
In the lower column, the body copy explains the program—through its flagship program Learning AFAR, the AFAR Foundation grants international travel scholarships to students who would not otherwise be able to explore our world. A bold face invites the audience to look for more information and make a donation.
The ad is successful since it utilizes the visual hierarchy and chooses a proper media that all readers had a common ground that
travel is a best way to open up a world.
i like the photo! very inviting and inspirational. i agree that the ad uses effective hierarchy. it appears that part of the headline may be hard to read, but that could be because i am looking at the photo, and not the original printed page. as someone who wishes they traveled more, this ad really works for me.
ReplyDeleteWhat a neat program -- a scholarship for travel. And I agree with Erin, the "form of education" could maybe be a bit darker since it's on top of a white sky, but maybe the contrast is better in the actual magazine. I also maybe would have picked a photo that didn't have the horizon blocked off like it is -- something more expansive. The world at your feet...
ReplyDeleteMan this makes me want to go traveling so badly, they got my attention with the photo alone. That white typeface in the sky is a little hard to read though. Hierarchy is strong; clear indication of the title, kicker, and body text.
ReplyDelete