Excellent Tazo

Tazo website has such an attractive appearance.  Their stories are interesting; their layouts are appealing; their web navigations are so useful and functional.

“ Discover Tazo” is in connection with its targeted audience—tea seeker.

A humorous image—the man seeking for something through a telescope—not only matches the section properly, but it also catches my eyes immediately. In addition, the content is unique.  It is like a short statement rather than an ordinary article; however, it is powerful. Each key word in a bold font reveals the mission of the company. We steep; we sip; we explore. Those are the steps how to get a novice into a tea world.

Moreover, the layout is well organized. Actually, it is visually appealing. Page’s title, subhead, content have the same font consistently. Different font sizes and weights distinguish the visual hierarchy. Additionally, the spacious white space let me read the word clearly.

Finally, the web navigation is practical. It is less than 3seconds to get another page. Other than speed, the simple navigation bars are useful. Main menu and sub menu list the various sections horizontally, and secondary section menus write down the additional information vertically. As a result, we can navigate information unimpeded.

The only thing that I think they can improve is to add a tagline for their company so that the customer can value their company comprehensively.